Verizon's Fast Action Hero

(Tip courtesy of SheWhoShallNotBeNamed. OK, we'll call her Nancy) ;)

"Verizon's Fast Action Hero

R/GA's bringing a new kind of heat with
Action Hero, an initiative for Verizon touting the power of the provider's
broadband network. After picking one of three basic action plots (killer bugs,
mad scientist or robots on the loose) you get the opportunity to upload a photo
of your own face, pinpoint the dimensions, and have it made into 3D. After the
upload you direct the action, off the completed project goes—to a group of
servers, where it runs through the modeling program Maya and, in under 24 hours,
returns to you as a completed film. While in the past similar technologies have
been used in video games, this appears to be the first time a dedicated,
customizable 3D effort has appeared on the web in a promotional campaign, and
Verizon doesn't seem reticent to flaunt it—the site took over MySpace for a day
in its launch phase. http://actionhero.verizon.com/ "

Thanks again, Nancy. And yes, you too can be featured on this very blog! Send your finds to the email address on the sidebar to the left.