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Tuesday, May 29, 2007

ARTICLE: A Day In The Life Of An Apple Genius

Hopefully, you've had a chance to visit an Apple Store, the real brick-and-mortar stores that sell and show-off Apple technology to its brilliant best. Once in the store, you might notice something called the "Genius Bar" towards the back. What is that, exactly? Do they serve really cool drinks with techie names back there?

Well, actually, the Genius Bar is where you can get expert Apple advice on software or hardware questions or problems. The folks trained to be such experts are called, naturally enough, Apple Geniuses. How did they reach that exalted position? Lots of hard work at the mother ship, my friend.

Read all about it in this behind-the-scenes exclusive interview with two Geniuses (Geniusesses, Genii?) in Mac|Life Magazine, here. And to answer a possible question: No, even considering myself an Apple power user for many years, I don't think I'd make it out of boot camp here. Yeah, they're that good.

Exclusive: A Day in the Life of an Apple Genius
[courtesy of Mac|Life.com]

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